Allstate Insurance Company has recently developed an Innovation Service and an associated Innovation Lab within their technology organization. The intent of the Lab is to provide a place where employees can expose their early stage ideas in a safe and open environment, while utilizing social networking tools like blogs, wikis and other networking forums to provide feedback and input through an idea network. During this Web Forum, Matt Manzella and his team will speak about some of the early efforts and successes of the Innovation Lab. One of the concepts the team is exploring is the use of Virtual Worlds (such as Second Life®). The team will discuss how Allstate is leveraging these worlds to improve collaboration at Allstate, while also taking advantage of some unexpected capabilities.